Jamaican GRAMMY® Award-winning, multiple Billboard chart-topping artist and Reggae music icon, “Buju Banton” is poised to inspire yet another generation of music lovers as he releases his highly anticipated new album, Born For Greatness, this Friday, September 8, 2023 via Gargamel Music/ Roc Nation Records / Def Jam Recordings. 

On the album, Buju shares his thoughts on the achievement, which marks his twelfth studio album release:

“Another milestone, Another stage. I embrace it all.” He states. “I’ve accepted the change. Here is something special. From my experience and musical journey. An ode to those who acknowledge the struggles and challenges that surmount. And others who will, your eyes are not deceiving you nor are your ears, you were born for greatness. I embrace you with love melodies and music.”

Born For Greatness comprises 17 new tracks from Buju. On this epic LP, he traces a journey through vibes—from the cinematic opener “Ageless Time” up until the triumphant finale of “Let My People Go.” Along the way, he welcomes a handful of friends to ride shotgun, collaborating with Victoria Monét on the sultry and seductive “Body Touching Body” and Stephen Marley on the emotionally charged “Feel A Way.”

Check out the full tracklisting. <-----------

As a prelude, he recently dropped the catchy dancehall anthem “Coconut Wata (Sip)”, about which Vibe Magazine wrote: “Powered by a breezy backdrop, the track finds Banton in a languid state, urging listeners to lay life’s troubles to the wayside and enjoy the moment,” and went on to proclaim, “The Grammy Award-winning Roc Nation artist continues to make a big splash in 2023.”

Rap Radar hailed the release as “fresh” and noted, “the Dancehall legend urges his followers to stay resilient during difficult times.”

“Coconut Wata (Sip)” arrived on the heels of the global banger, “High Life” featuring West Coast hip-hop legend, Calvin “Snoop Dogg” Broadus. In addition to plugs from HYPEBEAST, TMZ, and more, REVOLT hailed it as “perfect for the stoners’ holiday,” and HotNewHipHop.com proclaimed, ‘High Life’ is a perfect combination of their respective styles.” 

Rap Radar attested, “the Kingston-native and the O.G. from the L.B.C. spread good vibes with the finest herbs,” and Rolling Stone summed it up best as “Bumping”.

Buju continues to pave the road toward this full-length follow-up to 2020’s universally acclaimed Upside Down 2020, which garnered a GRAMMY® Award nomination in the category of “Best Reggae Album” and earned a rave “4-out-of-5 star” reviews on both sides of the pond from The Guardian and Rolling Stone, respectively. 

Igniting 2023 with a bang, Buju joined Beres Hammond in concert on New Year’s Day at Grizzly’s Plantation Cove in Priory, St. Ann, Jamaica. It marked the first time these two reggae stars headlined a concert together on the island. Plus, it followed his return to the worldwide stage with a much-lauded performance at Kingston’s Famed National Stadium. The Long Walk to Freedom Concert was one of the biggest music events in Jamaica’s history and was the launching pad for the tour of the same name. Fans can relive the monumental moment from the history-making Long Walk to Freedom Concert here: https://bujubanton.me/lwtf 

In 2020, he signed to Roc Nation and dropped “Steppa” and “Trust,” paving the way for Upside Down 2020. The latter featured collaborations with Stephen Marley, John Legend, Pharrell, and Stefflon Don. Making waves worldwide, Banton notably notched his fourth career GRAMMY® nomination for that album. Buju’s GRAMMY® winning album Before the Dawn was released in 2010, but prior to that success, he unveiled records at a prolific pace, beginning with his debut in 1992. Among many highlights, 1995’s Til Shiloh was certified Gold by the RIAA. He has been described by the Associated Press as “one of the most respected acts in reggae.” Moreover, The FADER hailed him as “a national hero,” going on to elaborate, “Buju Banton, born Mark Myrie, is more Jamaican than jerk chicken, Red Stripe beer, and a croaking lizard combined. He’s as much a singer as he is a hallmark of Jamaican culture.” 

Local fans would have last seen him live at the annual Redemption The Concert experience held at the Queen’s Park Savannah on May 6 and can win exclusive merchandise and personalized ringtones by promoting his new album online. Follow @overtimett and @destinemedia for more info and get ready to experience Born For Greatness!